21:12 Entertainment

21:12 Entertainment is a full service record label and management group based in Stockholm. Our aim is to discover, break and rocket our artists to the moon. 21:12 aims to cut the crap, keep it simple and streamlined. Great artists, great songs, grass roots marketing and a lot of soul. Collaborating with Universal records and some of the industries finest hit makers, style and visual masterminds we are a one stop shop. Working around the 360 model of recording, management, publishing and sponsorship we visualise the whole concept from zero to a hundred. #whattimeisit twenty one freaking twelve

The Team

Vendela Hyde - Project Coordinator Vendela came on board with 21:12 in January 2017. She is originally from Melbourne, Australia but fell in love with the music scene in Stockholm after studying songwriting. Vendela isambitious, hard working and is always coming up with new and creative ideas. Her coordination and communication skills alongside her passion for music make her the perfect addition to out team!

Vendela Hyde - Project Coordinator

Vendela came on board with 21:12 in January 2017. She is originally from Melbourne, Australia but fell in love with the music scene in Stockholm after studying songwriting. Vendela isambitious, hard working and is always coming up with new and creative ideas. Her coordination and communication skills alongside her passion for music make her the perfect addition to out team!

 
  JULIA HAUGGARD - SENIIOR PROJECT COORDINATOR (on leave) Julia Is a music loving, happy go lucky organisation freak who grew up in India. Julia joined the company in 2014 after working with Happy plugs and other media corporations specialising in creative project management. Julia works with artists day to day and is responsible for company operations. Her passion for music and effective people skills make Julia a unique asset to 21:12.  

 

JULIA HAUGGARD - SENIIOR PROJECT COORDINATOR (on leave)

Julia Is a music loving, happy go lucky organisation freak who grew up in India. Julia joined the company in 2014 after working with Happy plugs and other media corporations specialising in creative project management. Julia works with artists day to day and is responsible for company operations. Her passion for music and effective people skills make Julia a unique asset to 21:12.

 

 

LOLENE - CEO & FOUNDER

Lolene has been in the music business for fifteen years as a performer, artist and writer. Although British, Lolene has spent much of her career in the US and has a global network of elite music partners and creatives. Lolene's ability to spot and nurture talent is unique in only a way a fellow artist can do. Lolene has a can do attitude and believes it is her love of artist development, won't take no for an answer spirit and years of experience that make her an non typical music executive and she wouldn't have it any other way...

 

MATILDA ALDSJÖ - Media Producer

Matilda joined the 21:12 team in the beginning of 2016 as our awesome producer. She's a passionate media girl who always works 100 percent to reach her goals. Matilda studies film and her dream job is to produce entertainment one day. Matilda loves working with music and currently creates all of 21:12 Entertainment's digital/media content. Her fun, sweet,and hard-working characteristics make her the perfect addition to our team!

 
  DANIELA KROMM - BEAUTY CONSULTANT Daniela is 21:12 Entertainments in house make up artist and hair stylist. Daniela lives in Stockholm and has a masters certificate in make up, hair styling, and special effects make up. She has gained an abundance of experience working on numerous photoshoots, television programs, and events. Daniela is focused, professional and responsive to the clients needs. She has a bright future in the industry and we are lucky to have her on board!  

 

DANIELA KROMM - BEAUTY CONSULTANT

Daniela is 21:12 Entertainments in house make up artist and hair stylist. Daniela lives in Stockholm and has a masters certificate in make up, hair styling, and special effects make up. She has gained an abundance of experience working on numerous photoshoots, television programs, and events. Daniela is focused, professional and responsive to the clients needs. She has a bright future in the industry and we are lucky to have her on board!

 

Our Partners