21:12 Entertainment

21:12 Entertainment is a full service record label, music publisher, management and media group based in Stockholm. Our aim is to discover, break and rocket our artists to the moon. 21:12 aims to cut the crap, keep it simple and streamlined. Great artists, great songs, grass roots marketing and a lot of soul. Collaborating with BMG and some of the industries finest hit makers, style and visual masterminds we are a one stop shop. Working around the 360 model of recording, management, publishing and sponsorship we visualise the whole concept from zero to a hundred. Additionally, 21:12 creates content for television as well as apparel inspired by our artists and unstoppable vision. 



The Team



download (4).jpeg


CEO & Founder

Lolene has been in the music business for fifteen years as a performer, artist and writer. Although British, Lolene has spent much of her career in the US and has a global network of elite music partners and creatives. Lolene's ability to spot and nurture talent is unique in only a way a fellow artist can do. Lolene has a can do attitude and believes it is her love of artist development, won't take no for an answer spirit and years of experience that make her an non typical music executive and she wouldn't have it any other way...



Label manager / A&R

Originally from Melbourne, Australia Vendela fell in love with the Stockholm music scene after studying songwriting and music. Responsibilities include general label management, artist coordination and A&R.  Vendela's  coordination and communication skills alongside her passion for music make her a unique asset to the 21:12 team.



Media Manager

Matilda is 21:12's awesome media producer. She is a creative force, who always works one hundred percent into every project. Matilda has produced creative content with 21:12 for Disney, live footage and is currently developing a docuseries for 21:12 and a major US partner. Her fun, sweet and hard-working characteristics make her a delight to work with. 



Fashion & Lifestyle developer - starting October 2017

A multi-talented creative force, Javier is the newest member of the 21:12 team. Currently studying fashion and merchandise product development, Javier is developing original apparel for 21:12 Entertainment as well as coordinating and assisting in brand development




Make up artist

Angelina is 21:12's incredible in house make up artist. A true artist, Angelina is well educated in the fields of professional make up and design. Angelina's passion for creativity, colour, pattern and people turns every new face into a work of art. 

Our Partners